D&AD Brief
The Young Blood app and brand to encourage boys in primary school to learn about menstruation without the awkwardness. Young Blood could inform and educate early to prevent future stigmas and ignorance.
The aesthetic is a modern take on both vintage games and the cut-out D.I.Y style seen in many products aimed at this audience (See: Diary of a Wimpy Kid). Alongside the app, we developed environmental graphics, posters, and stickers to create an immersive school experience.

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